I believe that after you have crunched the numbers and discovered what is working and what is not, you’ve made an entire set of New Year’s resolutions that will move your business to new plateau. How many of these resolutions are related to your Marketing Plan for the 2014? You definitely need to adjust, alter and adopt your marketing strategy to meet the ever changing markets, what is moving the business ahead and what did not have any effect on the progress.
1) Focus on Mobile.
Smartphones and tablets are increasing in popularity and usage by the day. Customers and clients are, in their majority, mobile conducting transactions, researching brands, visit their favorite sites, buying. Your marketing campaign as well your website must be optimized for mobile, now. Give your website a lift, revamp if you have to but ensure that your site has kept with the times and is definite mobile accessible.
2) Content-Content-Content.
There is no doubt that content marketing is extremely important to your growth; focus on content production developing blog posts, even e-books, etc. Stop worrying if billboard ads, newspapers, radio spots or such will do the trick. Move those funds to quality content since Google and you can use it for higher SEO impact. Use the Analytics and Testing to determine what content is best for your campaign.
3) Your Social Media Basket: Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram
Fine tune your Social Media presence using the five plus perhaps Instagram. Understand Who You’re Serving: Your Buyer Personality Deeply understand your audience by conducting well thought researches, surveys or focus groups to obtain a better, updated feel on who they really are and what they desire; how they do purchasing. This knowledge of your Target Demographic will enable you to produce the correct content, strategies and offer the products that they will lust and able to purchase.
Until next time,
Yours truly,
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