Do your e-mail campaigns bring the desired “money in your pockets” results? It is all about results, isn’t it? These online campaigns should be designed as one of your most effective and profitable marketing tools for any of today’s entrepreneurs. The following Top 3 E-Mail Marketing Opportunities can assist you evaluate yours and even improve to maximize the results of your e-mail marketing campaign. Mistakes can be costly profit leaks, as Donna Marie Thompson of the ExpertProfitSolutions would describe them.
“How often and when to post” are basically the two worst offenders of the array of possible mistakes of an online e-mail campaign. It is imperative to have clarity of your target audience. Timing might be affected by the geography of your audience. Savvy entrepreneurs will test their campaigns to optimize timing and frequency of such strategies; as a result will increase the return on their investment.
Email marketing campaigns are best kept short (no unnecessary scrolling) and to the mark. The crystal clear call to action must be directed to the readers quickly and efficiently.
The travel across your products or services lines should be a carefully designed guide to influence potential conversions as sales or lead-generating possibilities. Your website’s landing page will enhance the time the guest will stick around; design or improve your website to continue influencing conversions.
Is your message fresh and relevant? Is your message tailored to your followers’ needs? Do they lust your content and offering? It is about lust not just a “want”. Lust for your products or services will differentiate you from the pack. Learning what interests your customers or clients will enable you to send better e-mail marketing campaigns that will drive your profits upwards.
Yours truly,
Tommy Antonoopoulos, Blogger for OfficeTime
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