OfficeTime recently moved from it’s home in Canada to the UK. We’ve been known as OfficeTime Software for years but decided a fresh name was needed as part of the move.
Coming up with a new name in a global market like this is hard. Most anything you can imagine has been used somewhere. Doubly so if it’s cool and hip and has a good domain name to go with it. There’s not many of those left. Luckily some tools like namestation.com can really help with the search.
And when you find a name that’s clever, available and has an available domain name? Buy the domain name for insurance, but sleep on it. It’s easy to fall in love with something you think is cool only to come to your senses days later.
That happened to me.
Yes, feast your eyes on our new company name
Luckily, cooler heads prevailed. Acute Cow might be memorable, but it didn’t have the right, well, image.
In the end, after dozens of potentials including Tidy Sky, Bold Lime and Eager Pixel, we’ve become Productive Monkey Ltd. We love monkeys. We love productivity. We love incorporation.
But more seriously, our goal was a name that was friendly and approachable like OfficeTime. We deliberately didn’t want to be Time Systems Inc. or SysCom Software or even something like Microsoft. The goal is not to create software or apps or systems. It’s to let people track their time efficiently without having to muck about. It’s a human centric art. Not a computer centric art.
OfficeTime will remain OfficeTime for years to come. It’s only the company name changing.
Now just got to find someone to buy that AcuteCow.com I registered.
Until next time,
Yours truly,
Stephen Dodd, Founder of OfficeTime
PS: Get your no-cost trial the desktop version of our Time Tracking Solution atOfficeTime.net
PPS: How do you use OfficeTime? Let us know – or share your own best time management tips – and get featured in our blog!