Tell your story in pictures is the latest way to reach your audience, impact your brand and promote your business. The shift has been made from telling (Facebook, and Twitter) to show and (Pinterest, Instagram and Tumblr). Need to remind everyone the success of video (Youtube a Vine)? The speed of the picture that speaks a thousand words is the current trend in the world that “we’re all the time connected”. I believe the picture will connect your bran and your target audience emotionally.
Let’s visit the facts. Facebook posts with well thought pictures could generate over 50% more likes and double the comments. Pictures are shared by half of the Facebook users. You can now find more that half of the top brands on Instagram. Over 220 million people are active Instagram users, monthly and yes, you’ve guessed correctly; the #4 traffic driver worldwide is Pinterest! Double your RT chances by including a picture!
Businesses are taking advantage of images to extremely quickly tell a story and how their product(s) will enhance the life of the users. Brands are sharing well thought images to provoke and promote their audiences’ engagement as well as attract new customers or clients.
Create your brand’s #Hashtags to encourage more interaction from your customers and bring in new ones. Use #Hashtags relevant to times, your industry, brand, geographical area, community and encourage customers to share your brand hashtag themselves.
Use images of real people living your brand; perhaps a celebrity ambassador wearing a t-shirt with your logo. Encourage your customers to share images using your products; a priceless testimonial. Create contests that will get your customers involved composing pictures around your products. How about asking them for a new design on packaging anew product?
Do you know what your audience’ lifestyle is? Be a part of your customers’ daily life using images that will speak to them emotionally. Perhaps, using inspirational images with motivational quotes might be what your audience is looking for to enhance their every day lifestyle!
When using Images, be creative, original, tell the story and include a clear call to action. How do you use Images to impact Your Brand and Your Business? Share your thoughts.
Until next time,
Yours truly,
Tommy Antonopoulos
Blogger for OfficeTime
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